USPS . REVIVING AN AMERICAN BRAND / The Postal Service has been a trusted, ever-present part of American life since the birth of the United States. But a decline in First Class mail, increasing competition, and poor customer experiences have been plaguing the brand for years. We took on improving the retail experience by revitalizing the 32,000 unique locations with a bold signage and way-finding system befitting of an American institution.
< Old menu board designs lacked clarity and weren't thorough enough for shoppers. The new designs included the full suite of products, led with product features over product names and included pricing.
