COCA-COLA / HOLIDAY JOY / Coca-Cola's connection with Christmas has run deep for decades. They were looking for timeless storytelling in this piece directed by Alfonso Cuáron.
COCA-COLA / THE JOY OF WINNING / Coca-Cola was promoting an instant win summer program with prizes ranging from winning a million dollars to meeting Christina Aguilera. Rather than dramatize the endless fantasies associated with promotions like this, we found it more interesting to focus on the character of potential winners.