Taco Bell: Amplifying the Most Vibrant Brand in the Category
For over 10 years, Taco Bell enjoyed massive success as the alternative in a burger world. Fueled by strong product innovation and consumers love for the brand, Taco Bell fed culture with everything from Fourthmeal to the Crunchwrap. Think Outside the Bun was the rallying cry for the most vibrant brand in the category. Driven by an aggressive innovation pipeline, this campaign sustained for over 10 years with new product introductions every month.
Discover the man behind the meat in this Buddy Mignon documentary interview.
The Super Delicious Ingredient Force was Taco Bell's first social web series. Ahead of its time in so many ways, the defenders of taste buds throughout the United States and Canada had their own website and twitter feed.
Taco Bell’s first SuperBowl commercial. My partner and I had fun playing the lions in this spot.