XFINITY / EXPERIENCE DESIGN / Despite being hailed as the second largest broadcasting and tv cable company in the world, Comcast had been battling one of the lowest customer satisfaction scores in the industry. But since 2014, the brand has been on a mission to change its entire culture. They’ve dedicated themselves to quality customer service, built a strong product and innovation pipeline, and reinvested in their flagship cable brand, Xfinity.

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For years Comcast locations were primarily transaction based. Consumers only visited brick-and-mortar locations to return a cable box, complain, or pay a bill.

THE NEW XFINITY STORE / Our goal was to build affinity for the brand by introducing shoppers to more meaningful retail experiences. Everything from strategy, to the new store design, to complete in-store communication packages were developed.

The floor plan was designed around core product stories with X1 at the center of the ecosystem.

Benefit based product stories meant to inspire shoppers.

Each area of the store is a showcase for Xfinity’s core product lineup. The storytelling is centered around the consumer and Xfinity product benefits. Cross-sell touch points focus on the Xfinity ecosystem, designed to nudge shoppers from zone to zo… — Each area of the store is a showcase for Xfinity’s core product lineup. The storytelling is centered around the consumer and Xfinity product benefits. Cross-sell touch points focus on the Xfinity ecosystem, designed to nudge shoppers from zone to zone with no dead ends.

The store design communication system revolves around Xfinity’s core products and

In-store communications are built to flex with brand, product and promotional news throughout the year.,

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