CAFÉ APPLIANCES / DISTINCT BY DESIGN / Your kitchen says a lot about who you are. Your unique style can be found in every detail. And if this is true, why do all appliances look the same? Introducing Café, the customizable appliance. Café relaunched in the fall of 2018 with a very unique product positioning among premium appliances; knobs, handles, and finishes that you can customize according to your personal style. It’s time appliances had a personality. Yours.
The new brand launch included an entire ecosystem of social, digital display, tv, and physical retail. The launch was also complimented with a robust influencer program and a series of design-inspired publisher content.
